Pay-Per-Click is a great way to jump-start your business' digital marketing efforts with immediate traffic. To get the most out of Google AdWords, it is wise to hire someone with the experience and training in google AdWords. For example, if you set up your campaign correctly, you can see significant returns on your investment. And it's not just a matter of who pays the most to be in the number one ad spot. Always remember that the search engine's number one priority is to return the BEST results for the user doing the search, not the company paying for ads. For example, if Google always put the highest bidder on top, but the ad didn't offer a solution to the problem the user was searching, that user would simply start using another search engine. Google didn't get to be the most used search engine by always displaying the highest bidder. The main purpose of running google AdWords is getting sales/lead generation so keeping that in mind we focus on these main activities: